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The Prophet (SAW) said:
“When a person dies, all their deeds end except three: a continuing charity, beneficial knowledge and a child who prays for them.” [Muslim]

Zakat and Sadaqah

While Zakat is a form of giving that is obligatory and due from every Muslim on a yearly basis, Sadaqah is entirely a voluntary form of charity which can be performed at any time of year, and any amount can be given and can be used for any project or programme which is of benefit to people.

A number of sayings of the Prophet (SAW) emphasize the benefits of giving Sadaqah.

An important concept within Islam is the idea of Sadaqah Jariyah – an ‘ongoing charity’.

Therefore, many Muslims are eager to give charity which will continue to have benefits to people after their death and continue to earn the reward.

The humanitarian needs of the world are growing. From natural disasters to conflicts, more people are desperately searching relief.


We understand it can be difficult to decide what programs to support. In a world where needs are constantly changing, flexibility in allocating resources are vital to humanitarian work.


By donating to Sadaqah (Where Most Needed), we can continue to meet the growing needs of the world head-on.

What Programs are Helped

When you donate to where most needed, your contribution is spread across all of our programs and projects, maximizing your impact. The best part? Your generosity to Where Most Needed is 100% Zakat Eligible!

You donations will support:

Thirst Relief

Feed Our World

Orphankind

Emergency Response

Emergency Response

Why Where Most Needed Is Important

Don’t know which program to support? Support all of them at once! Our dedicated team is constantly working to support on-going programs, improving on existing projects, as well as ensuring all of our interventions are active and working to help our beneficiaries. Unrestricted funds allows for our team to provide on-going, comprehensive support in all areas of humanitarian relief to create a lasting change.

100% Zakat Policy

100% Zakat Eligible

This program is Zakat Eligible! With Penny Appeal Canada, you can be sure 100% of your Zakat goes to those in need.

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